Rather Than Dismissing It, Shutterstock Embraced Generative AI

Generative AI has revolutionized the creative industry by offering highly customizable and on-demand content. This technology allows AI models to create unique stock images, videos, and music in real-time, posing both opportunities and challenges for stock content galleries like Shutterstock. While generative AI empowers users with endless creative possibilities, it has also raised concerns among artists and photographers who fear their work may be used without proper credit or compensation.

If you’re not an artist, or you lack the finances or time to source an artist, you can now be assured that you have access to readily available, and more importantly, ethical artworks that are ready to download within seconds. The site no longer just offers stock photos and illustrations; you can now generate your own. As the Australian design platform, founded in 2013, continues to build AI tools, it’s still figuring out how much its marketing efforts should call attention to its AI. As the two companies point out, immersive visuals are rising in demand in video games, film, virtual worlds, and advertising, among other fields, and the 3D artist community has grown by 20% in 2022.

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In considerably improving the ethical component, Shutterstock has managed to recover much of the intent behind AI-generated art—to make art accessible to everyone, and give anyone the freedom to create. The software is still somewhat unpredictable, and it’s not a definitive solution, but it’s certainly a step in the right direction. Generative AI has been around for years, but it gained traction this summer after DALL-E helped more than a million users make generative images based on whatever users submitted in the text box. Although the tech hasn’t become ubiquitous in marketers’ toolkits, some have begun exploring and discussing how generative AI might be useful for brands and agencies.

• They also have established licensing deals with Nvidia, Meta, LG among others for creating generative AI tools and models across 3D models, images and text.
• Both Getty Images and Shutterstock previously neglected the idea of AI-generated images on their respective platforms due to copyright concerns.
• As a result of such risks, uncertainties and factors, Shutterstock’s actual results may differ materially from any future results, performance or achievements discussed in or implied by the forward-looking statements contained herein.
• While some stock photography and image websites are fighting AI-generated content, others like Adobe and Shutterstock are embracing it.

In return, Shutterstock gains priority access to OpenAI technology and continues to use DALL-E’s generative AI tools. In addition, Shutterstock and OpenAI will collaborate on bringing generative AI to the GIPHY platform. “With Firefly, Adobe will also be offering enterprise customers an IP indemnity, which means that Adobe would protect customers from third-party IP claims about Firefly-generated outputs,” Adobe said in a statement. “With Firefly, Adobe will also be offering enterprise customers an IP Yakov Livshits indemnity, which means that Adobe would protect customers from third-party IP claims about Firefly-generated outputs,” it writes in a statement. Now Shutterstock has followed suit, seeking to reassure business professionals about the rights of generative artificial intelligence (AI). This application, built on NVIDIA’s cloud-based visual AI developing service Picasso, hopes to improve workflows for videogame, film, and advertising creatives and meet the increasing demand for immersive world creation.

AI Image Generator: Create the best AI images instantly

Supercharging Autodesk customer workflows with AI allows artists to focus on creating — and to ultimately produce content faster. From these prompts, the new gen AI feature quickly generates custom 360-degree, 8K-resolution, high-dynamic-range imaging (HDRi) environment maps, which artists can use to set a background and light a scene. Shutterstock’s engineers, data scientists, and leadership are diverse and inclusive, being composed of people from various backgrounds, educational experiences, and genders. This very intentional composition of our AI team ensures that our systems are as representational as possible, while mitigating biases.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

In late October, the company announced a plan to sell AI-made stock images in collaboration with OpenAI, the research firm behind the popular image-generator DALL-E. And earlier this month, it announced a new deal with LG to research how AI can be used by marketers and designers and explore ways to label images, cut down on manual tasks and pay people whose images were ingested by AI. “One of the biggest things that our customers have wanted from us is the same commercial licensing confidence that they get for other Shutterstock content,” Jeff Cunning, VP of product at Shutterstock, told VentureBeat in a video interview. He added that the company had already announced a full indemnity for licensing generative AI images for specific client use cases at Shutterstock’s global conference in May, but now the offering is being rolled out to all customers with an enterprise business account. Francello says a lot of Shutterstock’s competitors decided they wanted no part of image-generating AI a few years ago when tech companies started working on it; many walked away from discussions regarding potential partnerships.

Digital Companies Need to Be the Future They Want to See

In an interesting development, Shutterstock mentioned its plans to collaborate with OpenAI to integrate generative AI capabilities for mobile users via Giphy that the company recently took over from Meta. While there are still a lot of questions and uncertainty around this new technology, it looks like Shutterstock wants to get ahead of it rather than let generative AI take over its core business. If you want to generate subtitles for your YouTube video or save your visual content in textual form, you can use the Speech to Text feature of Filmora.

The conference will have the participation of Shutterstock executives CPO Meghan Schoen, Product Expert Michael Francello, VP of Brand Skip Wilson, and visual artist and contributor Jahmel Reynolds. Type in the description of the image you want to generate, and then hit the Generate button. With that in mind, this new application is called to make 3D artists’ lives easier, allowing them to set up 3D maps accurately and faster to focus on designing hero 3D graphics –the main graphics in immersive environments. It also clarifies that 3D modeling is one of the media formats generative AI seeks to conquer next. For now, and for the foreseeable future, I think I’ll be sticking to Shutterstock’s more standard offerings. Deloitte’s 14th annual Tech Trends report explores the impact and opportunities of emerging technologies in both innovation and foundational business areas.

If you can’t find the right stock image for your blog post, the blog illustration style can help. Generate minimalist-inspired illustrations that are perfect to complement blogs or use as icons. It can make your images look cartoonish and fun, as they call to whimsical styles inspired by Andy Warhol, Robert Indiana, and Keith Haring. Just like the artistic genre made popular in the 1960s, the pop art AI art style incorporates bright colors, strong contrasts, and bold shapes in your images. The default format for a full download is a JPG file with 1024 x 1024 pixels. There is also the option of downloading a smaller resolution 512 x 512 JPG file.

Now, the results of that deal are in beta testing and available to all paying Shutterstock users. Many generative AI models—be they image generators, text generators, or anything else—are trained on data scraped from the internet. Many writers and artists have bristled at the idea that their work is being used by a platform that will not compensate them for their contributions. It’s been almost 30 years since Bill Gates proclaimed content king on the web. The maxim is now truer than ever, as businesses across industries have realized the power of images and words to connect with their customers. Shutterstock, a leading global content provider, has responded to this demand with an artificial intelligence (AI) image generator, putting its own special twist on the concept that separates it from an increasingly crowded pack and also helps artists along the way.